How to Identify Buying Signals Before the First Call

Discovery doesn't start on the first call; it starts with the digital footprint prospects leave behind. We break down the key buying signals that show you who is ready to buy right now.

Technographic & Hiring Signals

What tools are they using? A competitor hire or a specific tech stack shift reveals their internal maturity and pain points. Your prospect's job postings are often more honest than anything they'll say on a call.

Your prospect's job postings are a more honest indicator of their needs than anything they will tell you on a discovery call.

First-Party Intent Signals

Pricing page visits and multiple high-value content downloads are the strongest indicators of active research. These prospects should be prioritized for immediate, contextual engagement.

The Takeaway

Turn signals into conversations. Your outreach should reference the specific trigger event to create immediate relevance. Stop treated all prospects the same and focus on those showing real intent.