Why Your GTM Strategy Needs Fewer Channels, Not More

Channel FOMO leads to GTM strategies that are a mile wide and an inch deep. For growth, the path is channel domination, not proliferation.

The Cost of Dilution

• Resource Drain: Spreading talent thin across too many platforms.
• Lack of Mastery: Failing to truly understand the nuances of any one ecosystem.
• No ROI Signal: Diluted effort makes it impossible to know what's actually working.

It is better to get a 10x return from one channel than a 1x return from ten channels.

The "Rule of One"

Choose the one channel where your ideal customers are most concentrated and receptive. Master it, optimize it, and saturate it before adding a complementary second channel.

The Takeaway

Dominate, then diversify. Resist the pressure to be everywhere and focus on doing the right things exceptionally well on your primary battleground.