Why “Spray and Pray” Outreach Is Killing Your Domain Reputation

"Spray and pray" is actively destructive. Every low-relevance email is a vote against your domain reputation in the eyes of Google and Microsoft.

Understanding Sender Reputation

Reputation scores determine if your email hits the inbox or the spam folder. Negative signals include high bounce rates and low engagement, both of which are maximized by volume-first strategies.

When you "spray and pray," you are telling Google, in no uncertain terms, that you are a spammer.

The Reputation-First Approach

• Hyper-Targeted Lists: Smaller, curated lists of perfect-fit prospects.
• Data Hygiene: Verifying every address before hitting send.
• Relevance: Writing messages so helpful that they are never marked as spam.

The Takeaway

Stop playing the numbers game. Treat your domain reputation as your most critical GTM asset. In the long run, it is the only game that matters for survivability.