Why Most Sales Automation Fails After 90 Days

The "set it and forget it" promise of sales automation is a myth. Static workflows are brittle and destined to fail in a dynamic market.

Why it Fails

• Rigid Scripts: Systems can't handle prospects who reply from different addresses or have unique objections.
• Data Decay: Automation running on stale data becomes a spam cannon.
• Magic Fades: Clever templates lose effectiveness as prospects become desensitized.

A tool is a purchase. A system is a strategic asset.

Building Resilient Workflows

1. Modularity: Build smaller, chained workflows rather than monolithic sequences.
2. Human-in-the-Loop: Insert checkpoints for high-intent alerts and reply triage.
3. Data Hygiene: Automate continuous enrichment to keep records clean.

The Takeaway

Think like a systems engineer. Build an adaptable engine that empowers your team to focus on building relationships, not just executing rules.