Why Reply Rates Don’t Matter If Your Pipeline Is Broken

A high reply rate is a vanity metric if your pipeline is leaking. interested replies like "send more info" are often just polite dismissals that create noise.

Diagnosing the Leaks

• Reply-to-Meeting: Are replies turning into calls? Low conversion here points to slow follow-up or weak CTAs.
• Meeting-Held Rate: Are they showing up? High no-show rates mean your pre-meeting value was unclear.
• Qualified Rate: Are you talking to the right people? Low quality means your ICP is too broad.

A good message doesn't just attract the right people; it repels the wrong ones.

The Takeaway

Stop chasing vanity buzz. Focus on the conversion rates between each stage to build a resilient system that turns interest into revenue.