Why “Personalization” Is Being Redefined by AI

Inserting a first name is no longer personalization, it's a cheap trick. AI is redefining the term as "context synthesis."

Personalization 1.0 vs 2.0

1.0 focused on automated insertion of public data points. 2.0 focuses on synthesizing disparate signals, such as hiring patterns, tech stack shifts, and intent data, into a unified narrative about a prospect's current needs.

Personalization 1.0 was about showing you did your homework. Personalization 2.0 is about showing you understood the assignment.

The Human Component

The machine finds the context; the human delivers the "how," which includes the tone and empathy needed to turn a data-driven insight into a real relationship.

The Takeaway

Stop mail-merging facts. Build a system that connects dots a human wouldn't have time to see, then deliver those insights with authenticity to cut through the noise.