Why \"More Leads\" Is Rarely the Right Answer

Pouring more low-quality leads into a leaky funnel doesn't fix revenue problems; it just accelerates failure and burns out your team.

The Cost of Quantity

• Team Burnout: Closers wasting 60% of their day sifting through junk.
• Lower Conversion: Bad leads tank your metrics and make forecasting unreliable.
• Hiding Real Problems: Volume targets mask weak value propositions or poor targeting.

A bigger pipeline is not a better pipeline. It is often just a bigger graveyard for bad leads.

Improve the Conversion, Not just the Volume

A 10% improvement in a mid-funnel conversion rate is far more powerful and profitable than a 50% increase in lead volume. Fix the factory first.

The Takeaway

Tighten your ICP, align your teams on a qualified pipeline goal, and diagnose your funnel leaks before you ask for more leads.