Why Your "Hottest" Leads Are Still Ghosting You

High intent doesn't always equal "ready to buy." Warm leads ghost you for hidden strategic reasons, not just a lack of interest.

Reasons for Silence

• Wrong Person: Educational intent from a junior is not buying intent from an executive.
• Aggressive Outreach: Prospects in research mode get spooked by premature "quick chat" requests.
• Lack of Consensus: Champions who don't feel equipped to fight the internal approval battle.
• Status Quo: The pain isn't acute enough yet to overcome the friction of change.

A high-intent signal is not a finish line; it's a starting gun for a smarter, more empathetic conversation.

The Takeaway

High intent is an invitation to educate. Enable your champions with the right kits and focus your messaging on the high cost of doing nothing.