Why CRM Data Becomes Useless Faster Than You Think

Your CRM is built on a depreciating asset. B2B data decays at 30-40% per year, meaning manual entry is a losing battle.

The Cost of Decay

Stale data leads to wasted sales cycles, damaged sender reputation from bounces, and embarrassing personalization fails. It undermines your entire strategy.

Your CRM should not be a data graveyard. It should be a living, breathing intelligence engine.

The Modern Data Stack

• Automated Enrichment: Enriching every new lead at the point of entry.
• Continuous Verification: Always-on email verification to protect deliverability.
• Job Change Triggers: Actively monitoring when champions move to new opportunities.

The Takeaway

Treat your data as a product, not a project. Build a system to keep it clean and actionable to ensure it remains a strategic asset.