Why Your Sales Automation Needs Human Checkpoints

100% sales automation almost always fails because it can't handle nuance. We provide a framework for a "cyborg" model with three critical checkpoints.

Where Automation Breaks

• Out-of-Office: Sequences that continue to fire while a prospect is away look tone-deaf.
• Wrong Person: Systems that don't recognize "talk to Jane" as a warm lead.
• Subtle Signals: Missing the moment a cold prospect starts repeatedly visiting your pricing page.

Your goal is to build a system where the automation creates high-leverage moments for a human to intervene.

Three Critical Checkpoints

1. Pre-Sequence Sanity Check: Spot-checking lists for data errors before enrollment.
2. Reply Triage: Humans understanding the true context of a reply to determine next steps.
3. High-Intent Alert Review: Moving from automated email to human engagement when intent signals spike.

The Takeaway

Automation is an assistant, not a replacement. Build a system that leverages machine scale for prep work, but preserves human intelligence for the actual relationship.