Why AI Can’t Fix a Broken Sales Process

AI is an amplifier. Add it to a broken sales process, and you just get disastrous results, faster and at scale.

GIGO: Garbage In, Garbage Out

An AI system executes instructions with terrifying efficiency. If your ICP is wrong or your messaging weak, AI will just help you contact the wrong people faster, burning your brand and reputation.

Amplifying a 1% conversion rate with AI doesn't get you a 10% conversion rate. It gets you 99% failure, just faster.

Process First, Tech Second

You must have a manually proven, repeatable process before you implement AI. You need to know exactly who your best customers are and have a message that has already worked in real conversations.

The Takeaway

AI is a catalyst, not a savior. Fix your process first, then use technology to scale that success.