When to Use Email vs. LinkedIn in Outbound

The two most powerful channels for B2B prospecting, email and LinkedIn, are not interchangeable. Each has a unique etiquette and set of strengths.

Email: Scale and Formality

Backbone of outreach.UNIVERSAL, professional, and built for detailed async communication. Best for scaled primary campaigns and formal proposals.

Think of email as your broadcast tower and LinkedIn as your sniper rifle.

LinkedIn: Precision and Social Proof

Built on identity and relationships. Best for warming up prospects, high-trust precision outreach, and social engagement before the hard pitch.

The Winning Strategy: Orchestration

Orchestrate touches across both platforms to create "surround sound." View profile, send email, request connection, engage content—turn multi-channel activity into a machine.