What Sales Teams Should Measure Instead of Open Rates

Open rates are dangerously misleading in 2025 due to server-triggered opens. Relying on them is like flying with a broken altimeter. You need to focus on real engagement metrics.

Why Open Rates Are Dead

Privacy protection features pre-fetch email content, inflating data and misleading A/B tests. This leads to poor lead prioritization and wasted sales effort.

Shift your focus from passive consumption metrics to active engagement metrics.

The Metrics That Matter

• Click-Through Rate: An undeniable act of engagement.
• Reply Rate: The new king of top-of-funnel signals.
• Reply Sentiment: Categorizing interest vs. objections using AI.
• Meeting-Booked Rate: The ultimate measure of outreach success.

The Takeaway

Delete the open rate widget. Build a dashboard focused on the journey from contact to conversion to drive predictable revenue growth.