What High-Intent Buyers Do During the Holidays

The belief that B2B buying stops during the holidays is a seller-centric myth. While transactional activity slows, strategic thinking accelerates.

The Myth of the Slowdown

Late December is one of the few times senior leaders have clear calendars. They use the quiet to review the past year, shortlist partners, and formulate next year's strategy.

While sellers are closing their laptops, serious buyers are opening their notebooks.

Strategic Visibility

Most sellers go dark in December, missing the single greatest opportunity to influence a buyer's 2026 planning. Maintaining a thoughtful, value-driven presence now ensures you're on the list in January.

The Takeaway

The sales process doesn't pause; it shifts from tactical to strategic. earn mindshare while your competitors are on vacation by providing high-value planning resources.