What Happens When AI Is Added to a Broken Sales Process

Technology cannot solve sales process problems. If you add AI to a broken foundation, you just get disastrous results at a massive scale.

Garbage In, Super-Fast Garbage Out

An AI tool is an execution engine. It does not have the judgment to fix a bad strategy. Poor ICP definitions or weak messaging will lead to thousands of irrelevant emails, burning your brand and domain reputation instantly.

Automation does not fix brokenness. It just reveals it faster.

The Process-First Prerequisite

Prove the process manually first. You must know your ICP intimately and have a value proposition proven to resonate in real conversations before you add the rocket fuel of AI.

The Takeaway

Fix your process. Build a manually-operated sales engine that works. Then, and only then, use AI to scale that proven success.