What Happens After the Demo Matters More Than the Demo

The period immediately following the sales demo is where most processes fall apart. We provide a playbook to turn advocates into internal sellers.

The Champion Enablement Playbook

1. The Immediate Recap: Send a summary within one hour mapping value props to their specific problems.
2. Mutual Action Plan (MAP): Use a shared document to map every step required to get the deal done.
3. Multi-Threading: Systematically engage the other stakeholders (IT, Finance, Legal) early.

A MAP turns a vague sales process into a concrete project plan. It forces accountability on both sides.

The Takeaway

The demo is not the finish line; it is the starting gun. Structure your post-call process to maintain momentum and build consensus across the organization.