Outbound Isn’t Dead — Your Targeting Is

The "spray and pray" approach of blasting generic templates is dead. Outbound isn't failing because the channel is broken; it's failing because your targeting is too broad.

The High Cost of Bad Targeting

Poor targeting burns your domain reputation and trains your market to ignore you. You get "false negatives," concluding outbound doesn't work when you were simply talking to the wrong people.

Stop blaming the channel. Outbound works better than ever, but only for those who respect it enough to do the hard work of targeting first.

Building a Layered ICP

Move from vague personas to hyper-specific profiles built on multiple layers: firmographics, technographics (tech stack signals), trigger events (why now?), and negative filters (who to avoid).

The Takeaway: Your ICP is a System

A world-class system uses automated processes to identify these signals in real-time. Fix your targeting, and you'll fix your pipeline.